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Doosan is launching its
2009 Holy #@$%!- A Doosan Did What? Campaign!
This 2009 campaign focuses on telling compelling Doosan product stories, generating customer leads and getting customers to demo Doosan Equipment, which increases customer confidence and turns into machine sales. Visit
www.demoadoosan.com to see customer stories available for download and for more information about the campaign!
Customer Testimonial Stories-A Doosan Did What?
We want to hear from you! Do you have a unique Doosan product story that you want to share with us?
We have already heard from many Doosan dealers about customer stories, and have developed these testimonials into one-page sales flyers. These flyers are available for download on
www.demoadoosan.com Print these stories out and share them with your customers-showcase the hardworking story of Doosan Equipment. Visit the website today to view all current customer testimonials
Tell us your story today. We will work with you to develop a compelling Doosan customer and product story to help increase sales! Once completed, we will post these stories on
www.demoadoosan.com website as well as distribute them to industry media for coverage in trade publications. Send us your customer story today!
Leads, Leads, Leads
During this tough time, what better to receive than a qualified sales lead?! Doosan’s
www.demoadoosan.com website has been specifically designed to generate
leads for our dealers. During this campaign, you will be receiving leads from your Doosan District Sales Manager that require immediate follow-up. These leads are qualified construction users who are asking for more information on Doosan equipment. They have already said that they are interested-CALL THEM! Your Doosan District Sales Manager will also be asking for periodic updates on the status of these qualified leads. It is important that you provide him information on whether the user has demoed, rented and/or purchased.
2009 Doosan Demo Challenge Campaign- www.demoadoosan.com
Doosan’s 2008 Direct Mail Demo Challenge was an incredible success with over 10% of Doosan’s 2008 sales coming from dealer demo conversion retails. For every two Doosan demos, one converted to a retail sale!
The 2009 Demo program will be based on direct email marketing from Doosan and direct promotion from dealers to all customers. As we have seen, time and time again, when a customer gets his butt in the seat of a Doosan, he is a believer. In order for this to be successful-SEND US YOUR CUSTOMERS’ EMAILS. With those email addresses, we will send periodic updates to the customers telling them to visit you, their local dealer, to set-up a product demo.
If a customer demo’s a Doosan and the dealer registers that demo on the “Demo a Doosan” link on the dealer page, the customer will receive a thank you letter and his choice of a signed Joe Gibbs racing hat or a Leatherman tool Super Tool ($70 value). All you have to do is register the demo on the Doosan dealer page.
Follow-up on the hot leads, start setting-up Doosan product demos today and send us your customer testimonials!